How do you start a career in the entertainment business in Hollywood? It helps if you are willing to go out on a limb....
Photographer Beth Herzhaft got her first break in the business by sneaking into the art department at Capitol Records where she met the head of the art dept and persuaded him to look at her portfolio. Shortly after, Capitol had her shoot her first album cover, gangster rapper Schooly-D. Further jobs for Capitol and other record companies followed.
The next stage of her career took off after an advertising art director saw one of her fine art images in a gallery. This resulted in an international ad campaign for Arnold Worldwide.
Over the years she has had the good fortune to work with many amazing people: St. Vincent, Radiohead, Herbie Hancock, Zach Galifianakis, Bill Gates, Nels Cline, Kat Dennings, Richard Thompson, Mazzy Star, Sonic Youth and others.
She branched out from there, also photographing for numerous publications, advertising agencies, and digital media.
She enjoys the challenge of helping shape the persona that people present to the world. Trust is a huge part of a successful portrait collaboration, and making people comfortable is key: This brings out a strong sense of authenticity that is so important in her images.
Beth met Shawn Amos when he was VP of A+R at Shout Factory. They worked together on Solomon Burke’s album Make Do With What You Got. Shawn and Beth worked so well together that later, when Shawn birthed the phenom known as The Reverend Shawn Amos it just made sense to continue the collaboration.
In Shawn’s words: “There are not many people who can be so present yet discreet. Through her images, I have learned about this man named The Rev…. Beth does what great photographers do. She helps her subjects see something unseen to themselves, and in doing so she helps them move their own story forward.”
The rest of the time Beth is shooting fine art. She maintains a studio in Los Angeles, CA.