For as long as she can remember, April has wanted two things: a career in marketing and to inspire young women that look like her. Never one to be satisfied with not getting what she wanted, April set out to accomplish both goals with a drive and tenacity that onlookers commended. And accomplishing both goals is exactly what she did.
In 2013, April joined Omnicom agency, Freshwire, as the assistant to founder and CEO Shawn Amos. This is where she would officially begin her career in the world of digital content marketing, working with various Omnicom agencies. During her time with Omnicom, April played an important role in not only the creative process, but the strategy and execution of both small and large scale projects for major brands and non-profit organizations.
At the core, April still finds the most joy in “telling dope stories” that clients and consumers alike can relate to. Learning early on that the typical agency structure may not afford her the opportunities to tell stories on her own terms, April left the agency world and joined Shawn at Put Together Media to begin the next phase in her career.
With a new career path in tow, April reignited her lifelong passion to inspire young women in under-served communities. Her first labor of love is a women’s lifestyle blog ‘From Lafayette with Love’ geared towards 20-somethings, launching the summer of 2016.